What Is Your Story?
In the current candidate-driven market, businesses need to have a strong, succinct narrative that tells candidates who you are and what you’re about. It’s more important than ever to cut through the noise and stand out from your competitors as a great company to work for.
Your ability to bring your brand to life and tell a compelling story with passion is vital if you want to recruit the best people.
Paying more money, giving free fruit, having a work hard play harder culture and or having a work from home 1 day per week policy have all been done, it’s old hat and frankly, everyone does it. Your brand and company ethos is not just for customers and clients - potential employees want to be emotionally engaged and buy into the bigger picture. If you like the look of a candidate, so will 10+ other companies, so you HAVE to connect with them on another level.
So what are candidates looking for? We’re seeing a growing trend in demand from developers for the following things:
Company story - what’s the background and culture of your business?
Purpose - what are the company goals and objectives and how does the role contribute?
Vision - where is the company going and how are the team involved in taking it there?
Learning opportunities - how are you supporting and developing people?
Team Info (size, composition, level)
If you can clearly articulate your offering and be bold about who you are and what you stand for, then you have a great chance of recruiting strong candidates.