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  • Jordan Norris

What Is Your Story?

In the current candidate-driven market, businesses need to have a strong, succinct narrative that tells candidates who you are and what you’re about. It’s more important than ever to cut through the noise and stand out from your competitors as a great company to work for.

Your ability to bring your brand to life and tell a compelling story with passion is vital if you want to recruit the best people.


Paying more money, giving free fruit, having a work hard play harder culture and or having a work from home 1 day per week policy have all been done, it’s old hat and frankly, everyone does it. Your brand and company ethos is not just for customers and clients - potential employees want to be emotionally engaged and buy into the bigger picture. If you like the look of a candidate, so will 10+ other companies, so you HAVE to connect with them on another level.


So what are candidates looking for? We’re seeing a growing trend in demand from developers for the following things:

  • Tech Stack

  • Company story - what’s the background and culture of your business?

  • Purpose - what are the company goals and objectives and how does the role contribute?

  • Vision - where is the company going and how are the team involved in taking it there?

  • Learning opportunities - how are you supporting and developing people?

  • Team Info (size, composition, level)

  • Money

If you can clearly articulate your offering and be bold about who you are and what you stand for, then you have a great chance of recruiting strong candidates.

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